Previously, I was a Graphic Designer at Cooperativa Habitacional Viver Mais Lead designer for a residential launch campaign reaching a low-income audience across São Paulo, producing bus exterior and interior advertising, flyers and a large-format facade banner. I also rewrote the campaign messaging itself, moving away from language built for high-income buyers, which lifted lead generation 12%.
I led creative direction on Kahawai, building an identity distinct enough to land instantly The brand needed to feel modern and unmistakably its own from the first glance, something that could cut through the moment someone scrolled past it. Full details in the case study below with details.
I spent six months at Eli Z Group building campaigns around the seasons themselves: Since Australia and New Zealand run on opposite seasons from where most of the brand's references came from, I used that shift as the creative starting point, building each campaign's mood, palette and messaging around the season the audience was actually living in, rather than reusing northern hemisphere assets. Full details in the case study below.
I collaborated as a freelance illustrator on a local city hall award campaign with Itsuki Sakiba, who handled the illustrations, and I worked alongside him on concept, art direction, typography and effects, shaping how the campaign came together as a whole rather than just the individual pieces. Full details in the case study below.
