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Hi, I'm Raphael
a designer obsessed with the psychology behind why people click, buy, and stay. This is where that thinking lives.

Graphic design

The eye decides before the brain reads a single word. A strong visual earns the right to be trusted before the client even knows why, and everything else is built on top of that first impression.

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product design

Different methods, one behavioral outcome. Research, architecture, motion, whatever the problem asks for, all pointed at the same target, the moment someone decides.

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