I led UX on Reis Revisional, rebuilding trust into a tier 1 Brazilian financial brand's site Reis Revisional needed to compete on credibility against much larger, established banks and fintech from all latin america, so I benchmarked the information architecture of major Brazilian banks, fintech and crypto. rebuilt the flow around where users had to work hardest to trust it. Lifted conversion 15%. Full details in the case study below.
I designed Kahawai's checkout around loss aversion, not just usability. I built the flow around what people stood to lose by waiting, not just what they'd gain by buying, reducing hesitation at the exact moment of decision. Lifted conversion 36% and cleared 70 units in 3 weeks. Full details in the case study below.
I designed a practical search system for ODEI's B2B construction management platform. ODEI needed a way for contractors managing multiple sites at once to find what they needed without digging through layers of the tool, so I built a search system around how a B2B user actually navigates a job site, not how the database was structured. The client adopted the design directly into the shipped product. Full details in the case study below.
I explored a personal concept for Bet365, designing around responsible gambling. my own exploration of how a high-risk platform could design for player wellbeing instead of only engagement, addressing problem gambling and responsible spend directly in the interface. details in the case study below.
